Aging gracefully is the goal, but who says you can't give Mother Nature a little nudge along the way? Enter Botox—the not-so-secret weapon of celebs, influencers, and an increasing number of savvy millennials and Gen Zers.

If you’ve been hearing whispers (or shouts) about starting Botox in your 20s or early 30s, you’re not alone. The trend is booming, and for good reason. Here’s why jumping on the Botox bandwagon earlier might just be the best beauty investment you’ll ever make.